[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.piatek.cz\/jak-nejlepe-navazovat-kontakt-se-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.piatek.cz\/jak-nejlepe-navazovat-kontakt-se-zakazniky\/","headline":"Jak nejl\u00e9pe navazovat kontakt se z\u00e1kazn\u00edky","name":"Jak nejl\u00e9pe navazovat kontakt se z\u00e1kazn\u00edky","description":"Ka\u017ed\u00fd podnikatel v\u00ed, \u017ee k tomu, aby se jeho zisky zvy\u0161ovaly, pot\u0159ebuje st\u00e1le nov\u00e9 a nov\u00e9 z\u00e1kazn\u00edky. Jak je ale z\u00edskat? V tomto ohledu m\u00e1me hned n\u011bkolik mo\u017enost\u00ed. Tou asi…","datePublished":"2020-08-07","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.piatek.cz\/author\/#Person","name":"","url":"https:\/\/www.piatek.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ade5060b95d9432296fc92debd2ba3136f7a4d727a7bc57afe18c4808c7d7ac9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ade5060b95d9432296fc92debd2ba3136f7a4d727a7bc57afe18c4808c7d7ac9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"piatek.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.piatek.cz\/wp-content\/uploads\/kontakt1_6.jpg","url":"https:\/\/www.piatek.cz\/wp-content\/uploads\/kontakt1_6.jpg","height":0,"width":0},"url":"https:\/\/www.piatek.cz\/jak-nejlepe-navazovat-kontakt-se-zakazniky\/","about":["Firmy"],"wordCount":457,"articleBody":"   Ka\u017ed\u00fd podnikatel v\u00ed, \u017ee k tomu, aby se jeho zisky zvy\u0161ovaly, pot\u0159ebuje st\u00e1le nov\u00e9 a nov\u00e9 z\u00e1kazn\u00edky. Jak je ale z\u00edskat? V tomto ohledu m\u00e1me hned n\u011bkolik mo\u017enost\u00ed.Tou asi nejb\u011b\u017en\u011bj\u0161\u00ed jsou nejr\u016fzn\u011bj\u0161\u00ed formy propagace. T\u00edm nejk\u0159iklav\u011bj\u0161\u00edm p\u0159\u00edkladem jsou r\u016fzn\u00e9 druhy reklamy, od televizn\u00ed po rozhlasovou, tiskovou a\u017e po internetovou. Jej\u00edm \u00fa\u010delem je vzbudit v potenci\u00e1ln\u00edch z\u00e1kazn\u00edc\u00edch zv\u011bdavost a z\u00e1jem o dan\u00fd produkt, p\u0159\u00edpadn\u011b je p\u0159esv\u011bd\u010dit, \u017ee dan\u00fd v\u00fdrobek je lep\u0161\u00ed ne\u017e ten od konkurence, by\u0165 to ani zdaleka nemus\u00ed b\u00fdt pravda.Ov\u0161em propagace nen\u00ed jen reklama. Sem pat\u0159\u00ed nap\u0159\u00edklad i rozd\u00e1v\u00e1n\u00ed marketingov\u00fdch p\u0159edm\u011bt\u016f p\u0159i nejr\u016fzn\u011bj\u0161\u00edch akc\u00edch \u010di t\u0159eba sponzorov\u00e1n\u00ed n\u011bjak\u00e9ho sportovn\u00edho klubu, atleta \u010di celebrity. Ti pak nos\u00ed od\u011bv s logem sv\u00e9ho sponzora.Dal\u0161\u00edm typem m\u016f\u017ee b\u00fdt propagace ve filmech, kdy nap\u0159\u00edklad hlavn\u00ed hrdina jezd\u00ed ur\u010ditou zna\u010dkou auta, pije n\u00e1poj ur\u010dit\u00e9 zna\u010dky nebo chod\u00ed do jedn\u00e9 restaurace. Tento typ propagace by m\u011bl p\u016fsobit sp\u00ed\u0161e podv\u011bdom\u011b.Pon\u011bkud p\u0159\u00edm\u011bj\u0161\u00edm typem z\u00edsk\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f jej jejich p\u0159\u00edm\u00e9 kontaktov\u00e1n\u00ed. To pou\u017e\u00edvaj\u00ed zejm\u00e9na mobiln\u00ed oper\u00e1to\u0159i, kte\u0159\u00ed pomoc\u00ed nez\u00e1visl\u00fdch call center cht\u011bj\u00ed p\u0159et\u00e1hnout z\u00e1kazn\u00edky od konkurence.Aby to fungovalo, mus\u00edme samoz\u0159ejm\u011b na dan\u00e9ho \u010dlov\u011bka nejprve z\u00edskat kontakt Kanalizace – instalat\u00e9\u0159i. Ve v\u00fd\u0161e uveden\u00e9m p\u0159\u00edpad\u011b se jedn\u00e1 o telefonn\u00ed \u010d\u00edsla, n\u011bkdy dokonce i se jm\u00e9ny, kter\u00e1 se k nim poj\u00ed. Jak ale konkurence tato \u010d\u00edsla z\u00edsk\u00e1?Naprosto jednodu\u0161e \u2013 prost\u011b je odkoup\u00ed bu\u010f p\u0159\u00edmo od konkuren\u010dn\u00ed firmy, nebo od jej\u00edho zam\u011bstnance, kter\u00fd je potaj\u00ed vynese. Je toti\u017e fakt, \u017ee se rozhodn\u011b nejedn\u00e1 o nic levn\u00e9ho. I proto se call centra sna\u017e\u00ed nevypl\u00fdtvat jedin\u00e9 \u010d\u00edslo a rad\u011bji volaj\u00ed v\u00edckr\u00e1t.Samoz\u0159ejm\u011b se m\u016f\u017eeme zeptat, zda je toto leg\u00e1ln\u00ed. A odpov\u011b\u010f zn\u00ed, \u017ee ano, pokud jedna firma prod\u00e1 informace druh\u00e9. Pokud je tajn\u011b vynese zam\u011bstnanec s c\u00edlem si vyd\u011blat, pak se jedn\u00e1 o poru\u0161en\u00ed firemn\u00edho tajemstv\u00ed se v\u0161emi d\u016fsledky z toho vypl\u00fdvaj\u00edc\u00edmi.Ka\u017edop\u00e1dn\u011b je to v sou\u010dasn\u00e9 dob\u011b prakticky jedin\u00fd zp\u016fsob, jak z\u00edskat kontakt na nov\u00e9 klienty. Pou\u017e\u00edvaj\u00ed jej nejen oper\u00e1to\u0159i, ale nap\u0159\u00edklad i banky \u010di poji\u0161\u0165ovny. Koneckonc\u016f, pen\u00edze se v\u017edycky hod\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak nejl\u00e9pe navazovat kontakt se z\u00e1kazn\u00edky","item":"https:\/\/www.piatek.cz\/jak-nejlepe-navazovat-kontakt-se-zakazniky\/#breadcrumbitem"}]}]